VI Identity Design | Chloewangdesign

The concept of VI is interpreted into 'visual identification system', which is the design of the whole visual communication system.

A colorful, playful & fun visual identity design by pecas. Visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. In other words, it describes everything customers can physically see, from the logo to the interior design of a store.

Llkera product design 1-label design

The logo features a minimalist and elegant female face with flowing hair forming the letter “L”, symbolizing beauty, femininity, and care. The gold and green tones used in the logo represent luxury and natural ingredients. This design communicates the brand's commitment to premium quality and eco-consciousness.

LLKERA label design 2-label design

The brand name “LLKERA” is derived from “Keratin,” reinforcing the product’s purpose—hair care and treatment. The visual identity uses soft green and white tones to reflect freshness, cleanliness, and natural beauty. The product’s elegant and refined presentation targets customers who value both aesthetics and natural formulas in their hair care routine.

Llkera label design 1

The packaging combines minimalism with a professional look.

First Image (Dropper Bottle): This product uses a transparent green glass bottle with a dropper, implying precision and high-end treatment. It is ideal for showcasing serum or oil-based products.

Second Image (Squeeze Bottle): The plastic squeeze bottle with a pointed nozzle ensures easy application, especially suited for the Hair Extension Remover.

Third Image (Label Design): The label includes a clear logo, usage instructions, and certification icons (e.g., Canadian-made, cruelty-free, natural), boosting trust and credibility. The typography is clean and readable, supporting the product’s professional feel.

Return Home

Creativity, Passion, Design

Chloe Wang Design