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Creative poster design or banner ads is the one that can convey a message to its audience in a unique way. The use of colors, typefaces, images, illustrations, etc. elements must stand out. Other factors such as scalability and readability to clients should also be considered.
It's the intersection of marketing and design. It refers to the visual artwork created specifically for advertisements
Ottawa valley tours poster -Russell 55 plus club
This poster was designed to promote a scenic tour through the Ottawa Valley, highlighting the region's natural beauty and cultural heritage. The layout balances vivid imagery with clear typography to capture the spirit of adventure and attract travel enthusiasts. The warm, earthy tones and illustrative elements emphasize a sense of exploration and connection to nature.
Software used: Adobe Illustrator and Adobe Photoshop
Software used: Adobe Illustrator and Adobe Photoshop
Westbound trip poster-Russell 55 plus club
Created for a westbound travel campaign, this poster combines dynamic composition with bold typography to reflect the excitement of heading west. A strong visual hierarchy guides the viewer's eye from the headline to the key travel details. The minimalist color palette and geometric layout were carefully chosen to deliver a modern and energetic aesthetic.
Software used: Adobe InDesign and Adobe Illustrator
Software used: Adobe InDesign and Adobe Illustrator
Sewing retreat poster April 26th-Russell 55 plus club
This poster was crafted to promote a weekend sewing retreat, targeting hobbyists and craft lovers. The soft pastel colors, elegant fonts, and decorative illustrations convey a calm and creative atmosphere. The design evokes a sense of warmth and community, encouraging sign-ups for this relaxing, skill-sharing experience.
Software used: Adobe Illustrator and Adobe Photoshop
Software used: Adobe Illustrator and Adobe Photoshop
Soft Elegance – Hair Mask Poster
This poster showcases a luxurious hair mask product using a minimalistic and elegant aesthetic. The soft beige tones, flowing fabric, and porcelain props emphasize purity and premium quality. The layout is clean and spacious, allowing the product to stand out while evoking a calm, spa-like experience. The subtle shadows and lighting enhance the delicate textures of the packaging and supporting elements.
Software used: Adobe Photoshop for photo editing and lighting adjustment, Adobe Illustrator for layout and text design.
Software used: Adobe Photoshop for photo editing and lighting adjustment, Adobe Illustrator for layout and text design.
Nature Balance – Hair Serum Poster
This design uses a creative composition with natural elements like a twisted vine, mist, and stone to highlight the product’s botanical and rejuvenating qualities. The visual balance between organic shapes and modern packaging reflects the brand's harmony between nature and science. The floating effect creates a sense of weightlessness and innovation, drawing attention to the hair serum's restorative power.
Software used: Adobe Photoshop for compositing and atmospheric effects, Adobe Illustrator for typography.
Software used: Adobe Photoshop for compositing and atmospheric effects, Adobe Illustrator for typography.
Nature Balance – Hair Serum Poster
This poster set presents a gentle shampoo product in two elegant views. Soft ribbons, flowers, and a bright, clean background contribute to a feeling of freshness and purity. The delicate Japanese-style typography and creamy pastel tones suggest softness and care. The design conveys a message of daily self-care and refined beauty rituals.
Software used: Adobe Lightroom for base photo retouching, Adobe Photoshop for final refinement and compositing, Adobe Illustrator for text alignment and brand presentation.
Software used: Adobe Lightroom for base photo retouching, Adobe Photoshop for final refinement and compositing, Adobe Illustrator for text alignment and brand presentation.
1. Typography Design — "Magic East" Brand Logo Exploration
Typography Design — "Magic East" Brand Logo Exploration
This logo design explores a modern interpretation of traditional Chinese calligraphy, combining elegance with readability. The vertical and horizontal compositions adapt flexibly to different media formats, and the subtle integration of English ("MAGIC EAST") ensures cross-cultural communication. The seal-style red stamp adds an authentic Eastern aesthetic, grounding the brand in cultural heritage.
Software used: Adobe Illustrator for type design and logo composition; Adobe InDesign for layout presentation.
This logo design explores a modern interpretation of traditional Chinese calligraphy, combining elegance with readability. The vertical and horizontal compositions adapt flexibly to different media formats, and the subtle integration of English ("MAGIC EAST") ensures cross-cultural communication. The seal-style red stamp adds an authentic Eastern aesthetic, grounding the brand in cultural heritage.
Software used: Adobe Illustrator for type design and logo composition; Adobe InDesign for layout presentation.
Colour System — Soft Eastern Palette
The brand color system is inspired by natural tones from traditional Eastern aesthetics. The palette includes Shrinking Beige, Lotus, and Fallen Cherry Pink, offering a gentle, luxurious feel. The use of desaturated tones supports the calm, natural, and elegant identity of the product, enhancing its appeal in skincare and wellness contexts.
Software used: Adobe Illustrator and Adobe InDesign for palette creation and color coding layout.
Software used: Adobe Illustrator and Adobe InDesign for palette creation and color coding layout.
Packaging Design — Minimal Elegance with Textural Detail
This packaging system embodies refined minimalism with intricate print finishes such as embossing, foil stamping, and silk textures. The design balances white space, subtle typography, and red string binding to evoke traditional Eastern rituals. Every visual and tactile detail conveys sophistication, purity, and craftsmanship, reinforcing the product's premium identity.
Software used: Adobe Photoshop for mockup visualization and Adobe Illustrator for packaging dieline and text placement.
Software used: Adobe Photoshop for mockup visualization and Adobe Illustrator for packaging dieline and text placement.
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